This can lead to:

The solution? Protein — and not just any protein, but the right amount, at the right time, and in a form the body can easily absorb.

Why Protein is Essential in Midlife and Beyond

1. Maintains Muscle Mass & Strength
   Protein provides the building blocks (amino acids) your body needs to preserve and repair muscle. This becomes vital for keeping you strong, active, and independent.

2. Supports Bone Health
   Combined with calcium and vitamin D, protein plays a major role in keeping bones dense and fracture-resistant.

3. Boosts Metabolism
   Protein takes more energy to digest than carbs or fat — helping support a healthy weight and improve metabolic function.

4. Promotes Recovery
   Whether it’s from injury, surgery, or exercise, your body needs protein to heal and bounce back.

How Much Protein Do Adults Over 40 Need?

While individual needs vary, experts recommend that older adults consume at least 1.0 to 1.2 grams of protein per kilogram of body weight daily. That’s more than the general adult population — and it’s especially important to spread intake throughout the day.

Making Protein Simple with CoreVive

At CoreVive, we created Muscle+ and Clear Protein sachets to make daily protein simple, hydrating, and effective — no pills or powders to mix.

• Muscle+ offers protein plus collagen to preserve muscle and mobility.

• Clear Protein is a refreshing drink that’s easy to digest, even for those with low appetite.

Stay Strong, Stay You.

It’s never too early — or too late — to prioritize your strength. By choosing the right nutrition now, you’re investing in mobility, energy, and a healthier future.

✅ Add protein.
✅ Stay active.
✅ Thrive beyond 40.